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1. What is One Nation One Card Concept? 2. What are the advantages. 3. Why it is needed 4. Why it is thought as game-changer in commuting. Find complete analysis
Top 5 Project Management Books in the World
Best books for Project Management professionals. If you are an accidental project manager or in your initial phase of career, these books are must to read. Find out about the top 5 books in the world about project management.
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How to Pass PMP examination in First Attempt? Top 12 Tips revealed. Follow the guidelines given in below video. Tips are based on experience and feedback from people who appeared in PMP examination.
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Detailed DO and DON'Ts on Social Media / Online Platform
Watch Statistically Analysed Video.
Do have Complete and Active Social Profiles
Most of Social Media Do’s and Don’ts Guides suggest everyone do have complete and active Social profiles on those networks that are best fit for their businesses, as this ensures the needed engagement
Partially completed profiles are not considered credible. It is advisable to choose a name or handle that easily describes you. It is very important to thoughtfully fill out all the profile information. Using logos and providing an impactful portrait of your personality will ensure better credibility and result-driven recognition
2. Be Consistent with your Business Profiles
When you create a Social profile to ensure some kind of conversion, being consistent with the types of content you share is one thing that Social Media Do’s and Don’ts Guides always suggest
If you run a business page and share your personal incident that is irrelevant to your business then that would make your page insignificant in front of your target audiences
3. Be Unique and Engaging with your Sharing
Your branding is directly proportional to the content you share and that is why it is very important to ensure a representation of you and/or your business that translates your uniqueness and expertize in the most convincing way possible
You should be proud of who you are and what your business talks about, as this adds credibility to your brand voice and creates a ground for a healthy discussion on the related Social Channels
4. Do Make Relationships
When it comes to Social Media Do’s and Don’ts, one of the most important do’s is using Social Media to nurture existing relationships and simultaneously build new ones as well
To make an effective relationship, knowing how often you should engage with your target audiences is very important. Using Social Media tools that automate updates to clients’ social media accounts would be very helpful in this
5. Do Prioritize Your Networks
Trying every available or new social network is strictly ruled out by Social Media Do’s and Don’ts Guide. You should focus on those networks that are best fit for your business and target audiences accordingly
LinkedIn is very useful and considered as best for B2B businesses while Facebook, Twitter, and Instagram, etc. also help in ensuring B2C and B2B marketing depending upon your target base
6. Regularly Interact with Your Audience
Regular interaction via helpful content is useful, plus, regular interaction with your followers is always fruitful. If you see a question or comment that you can respond, you should send the person a friendly reply
You can ask your connections and friends for recommendations. Making connection online as you do in your regular life is very important to ensure success via social media marketing
Here’s an example of a tweet to Coca-Cola that is responded by company
7. Do Entertain and Inform your Audience
Your Social Media posts should be more directed towards entertaining and informing your audience than selling the product and service
Social Media Do’s and Don’ts Guides suggest 80/20 rule in which 80 percent of the content of your post should be informative and entertaining and only 20% of it should be sales
8. Use Right Content on Right Network
Each social media network has its own specific kinds of audiences and comprehending this and creating content as per the particular Social network is very important
Twitter deals with rapid-fire conversations, LinkedIn best channelizes business conversation and Facebook ensures better casual community engagement
9. Be Visually Appealing
Photos and videos are known for ensuring better engagement. Tweets with images earn 18% more clicks, 89% more likes and 150 percent more retweets
In case your business relies heavily on visuals then offering visual engagement on social media platforms is considered highly beneficial
10. Maintain an Identity across all Networks
Having a brand identity across all social networks is very important that you need to pay heed to when sharing content on different networks
You should try to establish a clear vision of your brand and then translate the same via different posts on all the networks. You can opt for same profile picture, color scheme or business name to make your business easily recognizable
11. Be Generous, Give Credit and Think before Tagging
Attributing authors while using their piece is considered an important practice that boosts your credibility. This can also help you make new connections as well
Tagging should be done only if you are allowed to tag those people and that is why you should try to ask permission before you do it. Unwanted tagging can negatively impact your brand image and cost you some friends and followers
12. Try New Ideas, Have Fun and Be Selective
Using new ideas and being creative not only help you have fun but also aid you to make your posts engaging and viral. You should opt for different types of content and try to keep your messages conversational
When making connection and friends, it is advisable to be selective and should not connect or accept every request that comes your way
13. Always posses Good Behavior
Possessing good behavior and not being offensive or aggressive in your approach is very important to have a productive fan base on your Social networks
Incorporating good online behavior makes your business available to the audiences of all age group
14. Do Practice Organic Promotion & Spread Positivity
Using social media is one of the most profitable ways to do promotion but using it right is a must. When you create an account for business, it is always advisable to create a new personal account, as this will help you grow traffic organically
Praising and saying encouraging things about any post that you liked, are considered very useful in spreading positivity. Share those things that inspire people and bring a smile to their face
15. Create a Group of Like-Minded People and try for F-2-F Interaction
For some kinds of businesses, occasional online interaction is considered good enough, but for some of the others, Social media should just be the first point of contact
You should utilize your social connections for scheduling group outings and other possible face-to-face interactions, as this helps in making relationships more stronger and productive
B) 15 Social Media Don’ts
1. Don’t Project yourself Needy
You should never ask your followers to ‘please retweet’ or beg your Facebook friends continuously to ‘like’ your page
Being creative and share-worthy to accomplish those tasks is something that Social Media Do’s and Don’ts Guides suggest. This will help you earn your followers
2. Don’t ever go for Spamming
Don’t ever forcefully attempt to target those audiences (who are not there for your kind of business) just for the sake of increasing number of followers
Joining groups and posting the same promotional messages in all of them and then leaving those groups are considered as Don’ts by all of the Social Media Do’s and Don’ts guides
3. Don’t Over-share your Content
Going for the right frequency when sharing a post on social networks is very important, as over sharing of content sometimes increase the unfollow and unsubscribes
Going with 6 to 7 tweets per day on Twitter and aiming for 1 to 2 posts per day with Facebook is considered good. However, if your business deals with frequent updates then scheduling content-sharing accordingly would be a prudent practice
4. Don’t use Poor Grammar and Spelling
Making grammar mistakes and spelling errors reduce your credibility
To avoid such mistakes, it is advisable to create your social media updates in a document or spreadsheet and proofread them before posting on Social Networks
5. DON’T CREATE POSTS IN ALL CAPS
Posting in CAPS is highly avoidable, suggests Social Media Do’s and Don’ts Guides, as it sometimes seems offensive
Using CAPS in the post not only becomes visually abrupt but it also showcases that you are not happy about something
6. Don’t excessively use Hashtags
Do not use #hashtags with every word of a sentence. Excessive use of #Hashtags is also one of the most irritating Social Media practices that you ought to avoid
Using appropriate hashtags connects your post to other related posts on that topic and it should be used for this purpose only, and not for letting your post look fancy with that hashtag
7. Don’t Share the Same Message Repeatedly
Sharing the same message, again and again, is lazy and in poor taste that negatively impacts your Social Media Presence
Guides of Social Media Do’s and Don't always suggest being creative while using previous content. Twitter is an exception that can handle a few repeats because the bulk amount of Tweets are there
8. Don’t excessively depend upon Auto DMs
Excessive dependence on Auto DMs i.e. Direct Message is not a prudent practice
You should never send every new follower an Automate DM, but using it for a one-on-one conversation with a follower, is considered the best option
9. Don’t Automate Same Content across all Networks
Using tools to automate marketing is useful but using the same content across all your social channels via Automated tools is not advisable at all
The voice of the message should match the network and that is why Social Media Do’s and Don’ts Guides suggest using an original message for each Social Network
10. Don’t go for Numbers of Followers
We all know that going for quality is a way better than quantity and the same applies to Social Media Marketing
You should never let yourself get caught up in the numbers game, as in the process of having more number of followers you may add up spam accounts
11. Don’t ever be Fake
You should never use Social media is as a smoke-screen to hide behind, as it can never be fruitful
It will also be quite exhausting to keep up with your fake appearances
12. Don’t share Sadness
Depressing or sad posts would not help you appreciate any fruitful conversions
Sharing posts that empower, inspire, inform and entertain audiences is something that you should practice
13. Don’t Believe Everything You Read
When you are on Social Media, it is very important that you do not believe whatever you read
For stamping your approval on any content, you should always cross-check the authenticity of the source of a particular information
14. Don’t dedicate all your time on Social Networks
Hopping on Social Channels for a few minutes is good and it will for sure be productive but scrolling for an hour without doing anything productive is nothing but a waste of time
You should invest your time in other important tasks as well that can help you develop productive relationships
15. Don’t Project yourself as a know-it-all
Projecting yourself as Know-all sometimes turns into an arrogance that impedes your positive projection
Being a know-it-all in your comments, posts and messages is a strict no according to most of the Social Media Do’s and Don’ts Guides
If you have been following banking, investing, or cryptocurrency over the last ten years, you may be familiar with “blockchain,” the record-keeping technology behind bitcoin. And there’s a good chance that it only makes so much sense. In trying to learn more about blockchain, you've probably encountered a definition like this: “blockchain is a distributed, decentralized, public ledger."
The good news is, blockchain is actually easier to understand than that definition sounds.
Have a detailed explanation about Block Chain here
